01 · Capgemini for Ford · 2022–2025
A pre-prototyping platform for Ford's vehicle programs
Built from scratch, frontend architecture for a team of five. Validation went from two years to one.
Read case study →Senior Product Engineer · CDMX / Remote
Form follows people.
I build interfaces that make sense to the people using them. I started as an applied anthropologist, reading TV audiences live and studying how people shop. Seven years of shipping fintech and automotive products later, I still build that way.
2 → 1 yrDesign validation time across Ford's global vehicle lineup
100%Of the FLUX platform instrumented with product analytics
30+ → 5User events turned into dashboards the business uses weekly
days → hrsA manual client process, after an end-to-end redesign
Selected work
02 · FLUX QR · 2020–22, 2025–now
Owning the frontend of a QR payments network
Sole frontend owner. Moved two core products to Qwik, built the analytics layer, and paired metrics with field insight.
Read case study →03 · Concept · Unofficial · 2026
Activating a phone line on a low-end device
A redesign concept for a mass-market carrier's activation flow: slow networks, small screens, first-time users. Not affiliated with the brand.
Read case study →Numbers say how much. People say why.
I studied social anthropology before I wrote a line of code. I still work like a fieldworker: it is how I find the problem behind the metric.
Observe
Interviews, field visits and behavior data, before deciding what to build.
Decide
A clear hypothesis, a metric, and an architecture that still holds in a year.
Measure
Accessible by default, tracked from day one, revised with what data and people say.
Education
MA, Communication & Digital Humanities — Universidad del Claustro de Sor Juana
BA, Social Anthropology — UAM
Full Stack Python Bootcamp — BEDU
Frontend Development Bootcamp — Laboratoria
Diplomas in Cognitive Science, Bioethics, Human Rights and Anthropology of Art
Ethical hacking coursework — WOMCY
Community
STEAM and developer mentor. Speaker on accessibility, digital culture and frontend.
Stack
TypeScript, React, Next.js, Qwik, Flutter, Node.js, Looker, accessibility testing
Human Interfaces
All writing →Synced from dev.to
Hiring for a senior product or frontend role?
Open to Senior Product Engineer and Senior Frontend roles, remote or in Mexico City, from early 2027.